Using the media
Climate change activists and sceptics both attempt to use the media to promote their point of view
Opponents have attempted to portray the film as misleading, as some minor errors have been identified in it. There are plans for a follow-up film.
A highly sceptical film, ‘The Great Global Warming Swindle’, broadcast on Channel 4 in the UK, was censured by Ofcom (the UK broadcast regulator) for misrepresenting scientists and failing to act with due impartiality.
Framing the argument
The climate change ‘debate’ is an example of framing – in which complex issues are communicated in a certain way to emphasise only certain aspects of them. Both sides of the debate attempt to frame climate change in different ways.
Some sceptic groups have tried to frame climate change in terms of stifling scientific debate. Those in opposition have instead framed the issue in terms of the threats that it poses.
For instance, activists have made the polar bear a strong symbol of the impact of climate change – a noble creature struggling to survive in a disappearing world. Likewise, the specific topic of flooding in the UK appears to be bringing the human impact of climate change more clearly into public focus.Lead image:
EvilTwin21401/Flickr CC BY