Why risk should be reported responsibly
Is it ever morally acceptable to ‘spin’ information about risk to try to inﬂuence people’s behaviour?
Imagine a new report has been published, linking eating meat to the development of cancer.
Is it right for a newspaper to report the relative risk without the absolute risk, to create a more striking story and therefore sell more papers? Would you feel differently if this were done by a government health campaign or a cancer charity trying to raise funds for research? What if it were used in adverts by a business that produces vegetarian food?